Rota is a latin Gen Z student-travel agency aiming to provide equal opportunities by offering low-cost exchange programs in alternative culturally rich destinations beyong the expensive North America and Western Europe regions we are used to. I developed a complete visual system that includes logo, typography, color, graphics and branding including all of our continents: each color represents a continent and each student receives their school supplies in the color of their destination (Asia is represented by pink, so every student going to Asia with Rota gets pink backpacks, cards, shirst, and so on…) which helps with brand recognition and the sense of community the brand wants to provide to their students.