Sunglare is a conceptual eyewear brand created for a young style-conscious audience that sees sunglasses as both a functional and expressive accessory, providing alternative models for individuals with photophobia. The goal was to position the brand as bold, contemporary and fashion-forward. To achieve that, I lead a team of 3 designers (including myself) to develop a personalized, geometric style typography for the business logo, used warm tones and high-contrast combinations and applied editorial-inspired layouts to connect the brand with fashion culture.